题目内容
（请给出正确答案）
s and information.
(A) are the most three common means (C) are the three most common means
(B) are the most common three means (D) are three the most common means
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更多“Radio, television and press __…”相关的问题
听力原文： Some students at the Open University left school 20 years ago. Others are younger but all must be at least 21 years old. This is one example of how the Open University is different from all other universities. Its students must either work full-time or be at home all day, for instance, mothers of families. They do not have to pass any examinations before they are accepted as students. This is why the university is called "open". The university was started in order to help a known group-people who missed having a university education when they were young.
The first name for the Open University was "The University of the Air". The idea was to teach "on the air", in other words, on radio and television. Most of the teaching is done like this. Radio and television have brought the classroom into people's homes. But this, on its own, is not enough for a university education. The Open University student also receives advice at one of 283 study centers in the country. 36 weeks of the year he has to send written work to a "tutor", the person who guides his studies. He must also spend 3 weeks every summer as a full-time student. Tutors and students meet and study together, as in other universities. At the end of the Open University's first year, the results were good. Three out of every 4 students passed their examinations. If they do this every year, they will finish their studies in four or five years.
(33)
A．Because the students have to pass all examinations before entering it.
B．Because there is no examination before they are accepted as students.
C．Because there is no gate.
D．Because it never closes.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______.
A．deceive customers
B．increase production
C．push the sale
D．arouse suspicion
There's been a warning about the imminent death of literate civilization for a long time. In the 20th century, first it was the movies, then radio, then television that seemed to spell doom for the written world. None did. Reading survived; in fact it not only survived, it has flourished. The world is more literate than ever before—there are more and more readers, and more and more books.
The fact that we often get our reading material online today is not something we should worry over. The electronic and digital revolution of the last two decades has arguably shown the way forward for reading and for writing. Take the arrival of e-book readers as an example. Devices like Kindle make reading more convenient and are a lot more environmentally friendly than the traditional paper book.
As technology makes new ways of writing possible, new ways of reading are possible. Interconnectivity allows for the possibility of a reading experience that was barely imaginable before. Where traditional books had to make do with photographs and illustrations, and e-book can provide readers with an unlimited number of links: to texts, pictures, and videos. In the future, the way people write novels, history, and philosophy will resemble nothing seen in the past.
On the other hand, there is the danger of civilization. One twitter group is offering its followers single-sentence-long "digests" of the great novels. War and Peace in a sentence？ You must be joking. We should fear the fragmentation of reading. There is the danger that the high-speed connectivity of the Internet will reduce our attention span—that we will be incapable of reading anything of length or which requires deep concentration.
In such a fast-changing world, in which reality seems to be remade each day, we need the ability to focus and understand what is happening to us. This has always been the function of literature and we should be careful not to let it disappear. Our society needs to be able to make sense of a dynamic, confusing world.
In the 15th century, Johannes Guttenberg's invention of the printing press in Europe had a huge impact on civilization. Once upon a time the physical book was a challenging thing. We should remember this before we assume that technology is out to destroy traditional culture.
Which of the following paragraphs briefly reviews the historical challenges for reading？
A．Paragraph One.
B．Paragraph Two.
C．Paragraph Three.
D．Paragraph Four.
The British Summer
Britain is well known for its rainy climate. People joke that even in the summer time the country never gets any sun and that the skies stay disappointingly grey even during the months of July and August. Last summer though, it was so hot that people could hardly believe it. British people weren't used to such high temperatures, so every day on the news there were stories about people struggling to work in such unusual weather conditions. Radio and television programmers also reminded everyone to drink more water and not to stay too long in the sun.
When the sun comes out, British people tend to spend time in their garden if they have one. It’s common to invite friends and neighbours around for a barbecue, where everyone sits outside and eats food like grilled meat (烤肉)and salads. There's always a back-up plan in case of rain though, and the meal sometimes has to be cooked in the kitchen and eaten indoors. People also spend a lot of time in parks during the summer, having picnics or playing sports. In every green area, there’s always at least one ice cream van, a kind of car that plays children’s music and sells ice creams. Towns like Blackpool and Brighton are popular for their beaches and amusement arcades(游乐场).People go there to swim, sunbathe and eat fish and chips. The water can be quite cold, though, and that’s why quite a lot of people prefer to go abroad for their summer holiday instead. Popular destinations include Spain, Germany and France: all countries that promise a lot of sunshine!
1、There is little sunshine in Britain in summer.()
A. True
B. False
C. Not Given
2、British people like to tell jokes about each other.()
A. True
B. False
C. Not Given
3、It was unusually hot last summer in Britain.()
A. True
B. False
C. Not Given
4、British people enjoyed the high temperatures of last summer.()
A. True
B. False
C. Not Given
5、The media advised people to enjoy the sunshine.()
A. True
B. False
C. Not Given
6、Most British people have a garden of their own.()
A. True
B. False
C. Not Given
7、People having a barbecue often have a plan against the rain.()
A. True
B. False
C. Not Given
8、Children like the music from the ice cream vans.()
A. True
B. False
C. Not Given
9、Blackpool and Brighton are known for their beaches.()
A. True
B. False
C. Not Given
10、People go to Spain in summer to enjoy the cooler sea water.()
A. True
B. False
C. Not Given
(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train？ Would you like to read only closely printed columns of news in your daily paper？ A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.
(1).What will you possibly want to know from a washer advertisement？
A、some details
B、how much it will cost
C、its functions
D、all of the above.
(2).What is the author’s attitude towards most people’s claim that they never read advertisements？
A、doubt
B、agreement
C、acceptance
D、in favor of
(3).According to the text, which of the following statements is true？
A、only TV commercials are useful in daily life
B、advertisements help to change our life
C、advertisements should be serious
D、advertisements make us spend more money on newspaper, magazines and broadcast programs
(4).In the passage, the author is focusing on ____________.
A、how people buy things through advertisements
B、the useful service of advertisements to the community
C、how advertisers spend their money
D、the advantages and disadvantages of advertisements
(5).According to the passage, advertisements will NOT make us ____________.
A、buy something
B、know the functions of some new goods
C、learn some knowledge
D、forget the old things that are already known by people
A.turn the radio off
B.turn the radio up
C.turn the radio down
D.turn over the radio
While people may refer to television for up-to-minute news, it is unlikely that television _____ the newspaper completely.
(A) replaced (C) replace
(B) have replaced (D) will replace
The telephone, clock, and radio are ______ located by the patient’s bedside.
Ahandily
Bskillfully
Creadily
Dquickly
Extensive reporting on television has helped to _________ interest in a wide variety of sports and activities.
A) assemble B) generate C) yield D) gather
