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When concerned parents protest the excessive sex or violence on television, they often see

k control of television from some outside agency. Our research, however, suggests that the most effective control of TV' s influence on children can be exerted from within the home.

We have found that there is major obstacle that parents need to overcome in connection with TV viewing. Surprisingly enough, we are going to advocate that parents act rudely—at least as fat' as the TV set is concerned. Most of us have been socialized all our lives with the warning "Don' t interrupt when someone else is speaking." Yet our ancestors never imagined a mechanical visitor sitting in the middle of our home who talks without stop and never allows the listener an opportunity to put a word in edgewise.

During our research, we found upon questioning parents that they usually reacted to TV content they disliked or disagreed with by remaining silent. This brings to mind an old saying that parents might well be advised to consider, "Silence gives consent."

We advocate loud reactions and exclamations of disapproval when something is presented on TV which is in opposition to the family' s values or offends them in any way. Similarly, when a program is in accordance with the family' s views, parents should approve of its content and applaud loudly. There is much that Shakespearean audiences of old could teach us in regard to such spontaneous, public reactions. Silence is misleading to our children.

This process of direct intervention vocal approval or disapproval of TV content—is highly effective with young children, because they ant curious, lemming rapidly and ready to place a great deal of confidence in the information and attitudes of their parents and other significant adults, such as teachers. For teenagers indirect intervention is recommended, because this group is more resistant to adult statements and does not like to be "Iectured." Indirect intervention is the practice of making comments about TV to other members of the family, but in such a way that teenager is sure to overhear the comments.

Our research shows that through such parental comments of approval or disapproval, adults can dramatically influence the information their children receive and retain from watching TV.

We may infer from the first paragraph that parents______.

A.find that their children like to watch those sex or violence TV programs

B.hope that school or society can do something to control bad TV programs

C.feel that they can exert some influences on their children at home only

D.realize that there is a generation gap between them and their children

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第1题
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第2题
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第3题
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第4题
Whether work should be placed among the causes of happiness or among the causes of unhappi
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Work therefore is desirable, first and foremost, as a preventive of boredom, for the boredom that a man feels when he is doing necessary though uninteresting work is as nothing in comparison with the boredom that he feels when he has nothing to do with his days. With this advantage of work another is associated, namely that it makes holidays much more delicious when they come. Provided a man does not have to work so hard as to impair his vigor, he is likely to find far more zest in his free time than an idle man could possibly find.

The second advantage of most paid work and of some unpaid work is that it gives chances of success and opportunities for ambition. In most work success is measured by income, and while our capitalistic society continues, this is inevitable. It is only where the best work is concerned that this measure ceases to be the natural one to apply. The desire than men feel to increase their income is quite as much a desire for success as for the extra comforts that a higher income can acquire. However dull work may be, it becomes bearable if it is a means of building up a reputation, whether in the world at large or only in one's own circle.

What is the author's opinion about work?

A.Work can keep people busy as if they were poor.

B.Work is a cause of the greatest delight of life.

C.Work is very tiresome, especially when too excessive.

D.Work can at least give relief from boredom.

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第5题
Questions下列各are based on the following passage. Someday a stranger will read your e-mai
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A.Peoples personal information is easily accessed without their knowledge.

B.In the 21 st century people try every means to look into others secrets.

C.People tend to be more frank with each other in the information age.

D.Criminals are easily caught on the spot with advanced technology.

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第6题
Imagine eating everything delicious you want—with none of the fat. That would be great, wo
uldn't it?

New "fake fat" products appeared on store shelves in the United States recently, but not everyone is happy about it. Makers of the products, which contain a compound called olestra, say food manufacturers can now eliminate. Critics, however, say the new compound can rob the body of essential vitamins and nutrients (营养物) and can also cause unpleasant side effects in some people. So it's up to consumers to decide whether the new fat-free products taste good enough to keep eating.

Chemists discovered olestra in the late 1960s, when they were searching for a fat that could be digested by infants more easily. Instead of finding the desired fat, the researchers created a fat that can't be digested at all.

Normally, special chemicals in the intestines(肠)"grab" molecules of regular fat and break them down so they can be used by the body. A molecule of regular fat is made up of three molecules of substances called fatting acids.

The fatty acids are absorbed by the intestines and bring with them the essential vitamins A, D, E and K. When fat molecules are present in the intestines with any of those vitamins, the vitamins attach to the molecules and are carried into the bloodstream.

Olestra, which is made from six to eight molecules of fatty acids, is too large for the intestines to absorb. It just slides through the intestines without being broke down. Manufacturers say it's the ability to slide unchanged through the intestines that makes olestra so valuable as a fat substitute. It provides consumers with the taste of regular at without any bad effects on the body. But critics say olestra can prevent vitamins A, D, E and K from being absorbed. It can also prevent the absorption of carotenoids(类胡萝卜素), compounds that may reduce the risk of cancer, heart disease, etc.

Manufacturers are adding vitamins A, D, E and K as well as carotenoids to their products now. even so, some nutritionists are still concerned that people might eat unlimited amounts of food made with the fat substitute without worrying about how many calories they are consuming.

We learn from the passage that olestra is a substance that______.

A.contains plenty of nutrients

B.renders foods calorie-free while retaining their vitamins

C.makes foods easily digestible

D.makes foods fat-free while keeping them delicious

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第7题

Imagine eating everything delicious you want -with none of the fat. That would be great, wouldn't it?

New "fake fat" products appeared on stone shelves in the United States recently, but not everyone is happy about it. Makers of the products, which contain a compound called olestra, say food manufacturers can now eliminate fat from certain foods. Critics, however, say the new compound can rob the body of essential vitamins and nutrients (营养物) and can also cause unpleasant side effects in some people. So it's up to consumers to decide whether the new fat-free products taste good enough to keep eating.

Chemists discovered olestra in the late 1960s, when they were searching for a fat that could be digested by infants more easily. Instead of finding the desired fat, the researchers created a fat that can't be digested at all.

Normally, special chemicals in the intestines (肠) "grab" molecules of regular fat and break them down so they can be used by the body. A molecule of regular fat is made up of three molecules of substances called fatty acids.

The fatty acids are absorbed by the intestines and bring with them the essential vitamins A, D, E and K. When fat molecules are present in the intestines with any of those vitamins, the vitamins attach to the molecules and are carried into the bloodstream.

OIestra, which is made from six to eight molecules of fatty acids, is too large for the intestines to absorb. It just slides through the intestines without being broken down. Manufacturers say it's that ability to slide unchanged through the intestines that makes olestea so valuable as a fat substitute. It provides consumers with the taste of regular fat without any bad effects on the body. But critics say olestras can prevent vitamins A, D, E and K from being absorbed. It can also prevent the absorption of carotenoids (类胡萝卜素), compounds that may reduce the risk of cancer, heart disease, etc.

Manufacturers are adding vitamins A, D, E and K as well as carotenoids to their products now. Even so, some nutritionists are still concerned that people might eat unlimited amounts of food made with the fat substitute without worrying about how many calories they are consuming.

we learn from the passage that olestra is a substance that().

A.contains plenty of nutrients

B.renders foods calorie -free while retaining their vitamins

C.makes foods easily digestible

D.makes foods fat -free while keeping them delicious

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第8题
TV Commercials and Print AdsDespite the fact that advertisers spend $ 44 billion on the ma

TV Commercials and Print Ads

Despite the fact that advertisers spend $ 44 billion on the major television networks and cable TV advertising, a new study show that consumers think print ads more entertaining and less offensive than television commercials. They study, conducted by Video Storyboard Tests in New York, showed that more consumers considered prints ads "artistic" and "enjoyable".

The 2, 000 consumers surveyed blasted TV ads compared to their print counterparts: 34 percent of respondents thought print ads were artistic, compared with 15 percent for television ads; 35 per cent thought print ads were enjoyable, compared to 13 percent for television; and, most surprising, 33 percent of consumers felt print ads were entertaining, compared to only 18 percent for TV ads. Much of the artistic impact and positive reaction to print ads comes from the illustrations used. The illustration is primary in creating the mood for a print ad, which ultimately affects consumers' feelings about the image of the brand.

While the study's sponsors were somewhat surprised by the survey results, some industry executives felt that print ads were finally getting the credit they deserve. Richard Kirshenbaum, chair and chief creative officer of Kirshenbaum, Bond & Partners, a New York advertising and public relations firm, is one such believer. In fact, Kirshenbaum says that when he looks to hire a person for a creative position in his agency, "I always look at the print book first because I think it is harder to come up with a great idea on a single piece of paper. "

But as impressed as computers say they are by the aesthetics (美学)and style. of print ads, televisions executives (as you might expect )dismiss the findings. One network official said, "Nothing will replace the reach and magnitude of an elaborately produced television spot. TV ads get talked about. Print ads don't. "

The sponsors of the concerned study are______.

A.advertisers

B.Video Story Tests

C.television executives

D.not specified

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第9题
Which one of the following passages can function a

s the Abstract of a research article?____________

A.A number of studies have demonstrated that there can be important cross-cultural differences in the speech-act performance between two different speech communities, especially in relation to the level of directness of their request realization.Such distinct cross-cultural differences have been found to exist between the Greek and the English interactional styles as well as between the Greek and the English verbal telephone behavior.

B.A total of 200 opening requests were randomly collected from the telephone service encounters produced by callers at the call center of a UK airline: 100 opening requests produced in Greek by GNSs and 100 opening requests produced in English by ENSs.Semi-structured interviews were also carried out in relation to the telephone operators who received the calls.These interviews were conducted in order to gain some qualitative insights into how the callers’ requests and telephone behavior. were perceived by the hearers (operators).Using the analytical framework of face-saving theory, each of the opening requests of the telephone observation data was coded and classified.The results were statistically tested in order to establish whether the differences found were statically significant.

C.This article examines whether there are marked cross-cultural differences in the level of directness of request realization between Greek and British speakers when ringing an airline’s call center.Using the analytical framework of face-saving theory, 200 opening requests were analyzed and statistically tested.Qualitative insights were gained from semi-structured interviews.Significant differences were found in the degree of requestive directness employed by Greek and British speakers in telephone business encounters, with the Greek employing a higher degree of directness.Further research is needed to establish whether such differences exist in socially different contexts and in different role relationships.

D.The present empirical study found significant differences in the degree of requestive directness employed by GNSs and ENSs when ringing an airline’s call center.The GNSs were found to employ a higher degree of directness as far as their opening telephone requests were concerned and this finding can be seen as being consistent with the ethos of directness, spontaneity and positive politeness orientation found to characterize the Greek language and culture.It additionally suggests that there is a need for the Greek callers to formulate their requests in the most explicit and shortest way possible in the business context examined particularly because directness seems to be motivated not only by spontaneity but also by their need for efficiency, urgency and pragmatic clarity.As the requests elicited from this data were exclusively elicited from an airline’s call center, they are context-specific.Further research is therefore needed in order to establish whether such significant differences are present in socially different contexts as well as in different role relationships.

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第10题
The speech which he made __________ the ?

The speech which he made __________ the project has bothered me greatly.

A) being concerned B) concerned C) be concerned D) concerning

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第11题
A 10-year old boy decided to study judo despite the fact that he had lost his left arm i
n a devastating car accident.

The boy began lessons with an old Japanese judo master. The boy did well, so he couldn’t understand why, after 3 months of trains, the master had taught him only one move.“Master,” the boy finally said, “Shouldn’t I be learning more moves?” “This is the only move you know, but this is the only move you’ll need to know,” the master replied. Not quite understanding, but believing in his teacher, the boy kept training. Several months later, the master took the boy to his first tournament. Surprising himself, the boy easily won his first two matches. The third match proved to be more difficult, but after some time, his opponent became impatient and charged; the boy skillfully used his one move to win the match. Still amazed by his success, the boy was now in the finals. This time, his opponent was bigger, strong, and more experienced. For a while, the boy appeared to be outmatched. Concerned about the boy, the referee called a time-out. He was about to stop the match when the master came forward.

“No,” the master insisted, “Let him continue.”

Soon after the match resumed, his opponent made a fatal mistake. He dropped his guard. Instantly, the boy used his move to pin him. The boy won the match. He was the champion.

On the way home, the boy and his master reviewed every move in each and every match. Then the boy summoned the courage to ask what was really on his mind.

“Master, how did I win the tournament with only one move?”

“You won for two reasons,” the master answered. “First, you’ve almost mastered one of the most difficult throws in judo. And second, the only known defense for that move is for your opponent to grab your left arm.

16. Judging from the context, what happens when a referee calls a “time-out”(Line2, Para 7)?

A. The time for the game has run out

B. The game stops for a short time

C. Either side can claim victory

D. The game ends in a tie

17. Why did the master insist on continuing the match?

A. Because the time-out would give the opponent an advantage

B. Because the boy was confident of winning

C. Because he had confidence in the boy’s skill

D. Because all he cared about is winning the final

18. What caused the defeat of the boy’s opponent in the final?

A. Over-confidence

B. Impatience

C. Inexperience

D. The time-out

19. Why did the master only teach the boy one move?

A. The boy could not do other moves with only one arm

B. It was the only move the master knew well

C. It was the move his opponents were not good at

D. His opponent would be helpless when he made this move

20. What does the story show?

A. One can turn his weakness into an advantage

B. It is very important to have a good teacher

C. Even a disabled person can win in a judo match

D. To master judo one only needs to learn one difficult move

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