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advertising 选择

With whom Microsoft solidified multiyear advertising agreements?

[A] Facebook

[B] Viacom

[C] MySpace

[D] Digg

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更多“advertising 选择”相关的问题
第1题
Although the most effective,television advertising is () more expensive than advertising on any other medium.

A.much

B.fascinating

C.every

D.good

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第2题
Last year the advertising rate _________ by 20 per

cent.

A) raised B) aroused

C) arose D) rose

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第3题
In some conservative cultures, western advertising is ________ as vulgar and blamed for

A.distorted

B.denoted

C.denounced

D.disclosed

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第4题
As far as advertising is concerned, one should not think only in terms of a commercia

A.books

B.radios

C.periodicals

D.movies

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第5题
Money spent on advertising is money spent as well as any I know of.It serves directly
to assist a rapid distribution of goods at reasonable prices,thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living.By helping to increase demand it ensures an increased need for labor,and is therefore an effective way to fight unemployment.It lowers the costs of many services:without advertisements your daily newspaper would cost four times as much,the price of your television license would need to be doubled,and travel by bus or tube would cost percent more.And perhaps most important of all,advertising provides a guarantee of reasonable value in the products and services you buy.Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising,no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.He might fool some people for a little while through misleading advertising.He will not do so for long,for mercifully the public has the good sense not to buy the inferior article more than once.If you see an article consistently advertised,it is the surest proof I know that the article does what is claimed for it,and that it represents good value.Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he

was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve,for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention.But perhaps that is what the well-know television personality wants.

6.By the first sentence of the passage the author means that().

A.he is fairly familiar with the cost of advertising

B.everybody knows well that advertising is money consuming

C.advertising costs money like everything else

D.it is worthwhile to spend money on advertising

7.The phrase“live up to" in Line 3,Paragraph 2 can be replaced by().

A.survive

B.complement

C.agree with

D.carry on

8.In the passage,which of the following is NOT included in the advantages of advertising?()

A.Securing greater fame

B.Providing more jobs

C.Enhancing living standards

D.Reducing newspaper cost.

9.The author deems that the well-known TV personality is ().

A.very precise in passing his judgment on advertising

B.interested in nothing but the buyer‘s attention

C.correct in telling the difference between persuasion and information

D.obviously partial in his views on advertising

10.In the author‘s opinion.()

A.advertising can seldom bring material benefit to man by providing information

B.advertising informs people of new ideas rather than wins them over

C.there is nothing wrong with advertising in persuading the buyer

D.the buyer is not interested in getting information from an advertisement

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第6题
—I think we can use two or more kinds of media together in an advertising campaign. —()

A.It’s true. Two is always better than one.

B.That’s quite right. We can attract more people.

C.It’s great idea. We need to put in more money then.

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第7题
请教:2009年6月大学英语三级考试A级真题第2大题第13小题如何解答?

【题目描述】

28. We must keep the manager(inform)___________of the advertising campaign.

【我提交的答案】:information

【参考答案分析】:

28.informed

【我的疑问】(如下,请求专家帮助解答)

讲讲吧,不会做

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第8题
听力原文:When you see a clever advertisement in a newspaper, do you say to yourself, "Ah,

听力原文: When you see a clever advertisement in a newspaper, do you say to yourself, "Ah, that's good. I'd like to have one of those"? Or do you say, "What lies are they telling this time? It can't be very good or they wouldn't have to advertise it so cleverly"? Both of these people exist; the first are optimists; the second, pessimists and realists.

Advertisements can be extremely useful if they are honest; if, let us say, you have broken your pen and you want to buy another, the first thing to do is to look at as many advertisements for pens as you can find. That will help you to choose the model, color and price that suit you. Advertisements save a lot of time and trouble by putting sellers in touch with buyers in a quick and simple way. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm next time and advise their friends and acquaintances to do the same.

The really dishonest advertiser hopes to sell his goods quickly and to make a large profit on them before the customer's reactions begin. He knows that no customers will buy from him a second time, and that none will recommend his products to their friends. But there are also semi-dishonest advertisers. They make claims for their products which they know perfectly well to be incapable of verification, like advertising that a certain toothpaste contains a particular substance—which it in fact does—knowing that this substance is in fact neither beneficial nor harmful to the teeth. Such advertisements do not tell downright lies, but their advertising is deliberately misleading.

(30)

A.Trust all advertisements and make purchases accordingly.

B.Get suitable colors and prices from advertisements.

C.Doubt the truthfulness of advertisements.

D.Admire the clever ways advertisements are made.

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第9题
TV Commercials and Print AdsDespite the fact that advertisers spend $ 44 billion on the ma

TV Commercials and Print Ads

Despite the fact that advertisers spend $ 44 billion on the major television networks and cable TV advertising, a new study show that consumers think print ads more entertaining and less offensive than television commercials. They study, conducted by Video Storyboard Tests in New York, showed that more consumers considered prints ads "artistic" and "enjoyable".

The 2, 000 consumers surveyed blasted TV ads compared to their print counterparts: 34 percent of respondents thought print ads were artistic, compared with 15 percent for television ads; 35 per cent thought print ads were enjoyable, compared to 13 percent for television; and, most surprising, 33 percent of consumers felt print ads were entertaining, compared to only 18 percent for TV ads. Much of the artistic impact and positive reaction to print ads comes from the illustrations used. The illustration is primary in creating the mood for a print ad, which ultimately affects consumers' feelings about the image of the brand.

While the study's sponsors were somewhat surprised by the survey results, some industry executives felt that print ads were finally getting the credit they deserve. Richard Kirshenbaum, chair and chief creative officer of Kirshenbaum, Bond & Partners, a New York advertising and public relations firm, is one such believer. In fact, Kirshenbaum says that when he looks to hire a person for a creative position in his agency, "I always look at the print book first because I think it is harder to come up with a great idea on a single piece of paper. "

But as impressed as computers say they are by the aesthetics (美学)and style. of print ads, televisions executives (as you might expect )dismiss the findings. One network official said, "Nothing will replace the reach and magnitude of an elaborately produced television spot. TV ads get talked about. Print ads don't. "

The sponsors of the concerned study are______.

A.advertisers

B.Video Story Tests

C.television executives

D.not specified

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第10题
请教:2011年大学英语三级(cet3)A级全真模拟试卷(1)第8大题第1小题如何解答?

【题目描述】

第 66 题 根据以下中文信息写一封电子邮件:

假设你是Fox Electronic Comply销售部的总经理Tom Smith,要求你给某广告公司的负责人John

Driscoll写一封电子邮件商谈一些事宜,写邮件的日期为6月10日。邮件内容如下:

1.确定会谈的具体日期是在6月20日;

2.通知对方商谈的主要内容是关于新产品的上市和广告宣传活动;

3.希望能建立长久的合作关系。

收件人:John@163.com

发件人:Tomsmith@hotmail.com

Words for reference:

销售部Sales Department

新产品上市时间the launch date of the new product

广告宣传活动advertising campaign

【我提交的答案】:

【参考答案分析】:【参考范文】

From: Tomsmith@hotmail.com

To: John@ 163.com

Date: June 10th

Subject: our meeting

Dear Mr. Driscoll,

I'm the general manager of Sales Department in Fox Electronic Company. I'm honored on behalf of our company to inform. you that our meeting is scheduled on June 20th. The launch date of the new product and advertising campaign will be discussed then. Please let me know if this would be convenient for you or contact me to offer your arrangement.

Wish to establish long-term cooperative relationship with you.

Best regards,

Tom Smith

【精析】

这是一封电子邮件。写作时注意电子邮件的格式和语言。格式和信件格式类似。因为是商务信件,要求语言尽量正式、得体、简洁。

【我的疑问】(如下,请求专家帮助解答)

我对那些作文的格式不是很理解,具体内容也不知道要怎么做才好

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