advertising 选择
With whom Microsoft solidified multiyear advertising agreements?
[A] Facebook
[B] Viacom
[C] MySpace
[D] Digg
With whom Microsoft solidified multiyear advertising agreements?
[A] Facebook
[B] Viacom
[C] MySpace
[D] Digg
A.much
B.fascinating
C.every
D.good
cent.
A) raised B) aroused
C) arose D) rose
A.distorted
B.denoted
C.denounced
D.disclosed
A.books
B.radios
C.periodicals
D.movies
was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade.If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve,for even a detail such as the choice of the color of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention.But perhaps that is what the well-know television personality wants.
6.By the first sentence of the passage the author means that().
A.he is fairly familiar with the cost of advertising
B.everybody knows well that advertising is money consuming
C.advertising costs money like everything else
D.it is worthwhile to spend money on advertising
7.The phrase“live up to" in Line 3,Paragraph 2 can be replaced by().
A.survive
B.complement
C.agree with
D.carry on
8.In the passage,which of the following is NOT included in the advantages of advertising?()
A.Securing greater fame
B.Providing more jobs
C.Enhancing living standards
D.Reducing newspaper cost.
9.The author deems that the well-known TV personality is ().
A.very precise in passing his judgment on advertising
B.interested in nothing but the buyer‘s attention
C.correct in telling the difference between persuasion and information
D.obviously partial in his views on advertising
10.In the author‘s opinion.()
A.advertising can seldom bring material benefit to man by providing information
B.advertising informs people of new ideas rather than wins them over
C.there is nothing wrong with advertising in persuading the buyer
D.the buyer is not interested in getting information from an advertisement
A.It’s true. Two is always better than one.
B.That’s quite right. We can attract more people.
C.It’s great idea. We need to put in more money then.
【题目描述】
28. We must keep the manager(inform)___________of the advertising campaign.
【我提交的答案】:information
【参考答案分析】:
28.informed
【我的疑问】(如下,请求专家帮助解答)
讲讲吧,不会做
听力原文: When you see a clever advertisement in a newspaper, do you say to yourself, "Ah, that's good. I'd like to have one of those"? Or do you say, "What lies are they telling this time? It can't be very good or they wouldn't have to advertise it so cleverly"? Both of these people exist; the first are optimists; the second, pessimists and realists.
Advertisements can be extremely useful if they are honest; if, let us say, you have broken your pen and you want to buy another, the first thing to do is to look at as many advertisements for pens as you can find. That will help you to choose the model, color and price that suit you. Advertisements save a lot of time and trouble by putting sellers in touch with buyers in a quick and simple way. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm next time and advise their friends and acquaintances to do the same.
The really dishonest advertiser hopes to sell his goods quickly and to make a large profit on them before the customer's reactions begin. He knows that no customers will buy from him a second time, and that none will recommend his products to their friends. But there are also semi-dishonest advertisers. They make claims for their products which they know perfectly well to be incapable of verification, like advertising that a certain toothpaste contains a particular substance—which it in fact does—knowing that this substance is in fact neither beneficial nor harmful to the teeth. Such advertisements do not tell downright lies, but their advertising is deliberately misleading.
(30)
A.Trust all advertisements and make purchases accordingly.
B.Get suitable colors and prices from advertisements.
C.Doubt the truthfulness of advertisements.
D.Admire the clever ways advertisements are made.
TV Commercials and Print Ads
Despite the fact that advertisers spend $ 44 billion on the major television networks and cable TV advertising, a new study show that consumers think print ads more entertaining and less offensive than television commercials. They study, conducted by Video Storyboard Tests in New York, showed that more consumers considered prints ads "artistic" and "enjoyable".
The 2, 000 consumers surveyed blasted TV ads compared to their print counterparts: 34 percent of respondents thought print ads were artistic, compared with 15 percent for television ads; 35 per cent thought print ads were enjoyable, compared to 13 percent for television; and, most surprising, 33 percent of consumers felt print ads were entertaining, compared to only 18 percent for TV ads. Much of the artistic impact and positive reaction to print ads comes from the illustrations used. The illustration is primary in creating the mood for a print ad, which ultimately affects consumers' feelings about the image of the brand.
While the study's sponsors were somewhat surprised by the survey results, some industry executives felt that print ads were finally getting the credit they deserve. Richard Kirshenbaum, chair and chief creative officer of Kirshenbaum, Bond & Partners, a New York advertising and public relations firm, is one such believer. In fact, Kirshenbaum says that when he looks to hire a person for a creative position in his agency, "I always look at the print book first because I think it is harder to come up with a great idea on a single piece of paper. "
But as impressed as computers say they are by the aesthetics (美学)and style. of print ads, televisions executives (as you might expect )dismiss the findings. One network official said, "Nothing will replace the reach and magnitude of an elaborately produced television spot. TV ads get talked about. Print ads don't. "
The sponsors of the concerned study are______.
A.advertisers
B.Video Story Tests
C.television executives
D.not specified
【题目描述】
第 66 题 根据以下中文信息写一封电子邮件:
假设你是Fox Electronic Comply销售部的总经理Tom Smith,要求你给某广告公司的负责人John
Driscoll写一封电子邮件商谈一些事宜,写邮件的日期为6月10日。邮件内容如下:
1.确定会谈的具体日期是在6月20日;
2.通知对方商谈的主要内容是关于新产品的上市和广告宣传活动;
3.希望能建立长久的合作关系。
收件人:John@163.com
发件人:Tomsmith@hotmail.com
Words for reference:
销售部Sales Department
新产品上市时间the launch date of the new product
广告宣传活动advertising campaign
【我提交的答案】:
【参考答案分析】:【参考范文】
From: Tomsmith@hotmail.com
To: John@ 163.com
Date: June 10th
Subject: our meeting
Dear Mr. Driscoll,
I'm the general manager of Sales Department in Fox Electronic Company. I'm honored on behalf of our company to inform. you that our meeting is scheduled on June 20th. The launch date of the new product and advertising campaign will be discussed then. Please let me know if this would be convenient for you or contact me to offer your arrangement.
Wish to establish long-term cooperative relationship with you.
Best regards,
Tom Smith
【精析】
这是一封电子邮件。写作时注意电子邮件的格式和语言。格式和信件格式类似。因为是商务信件,要求语言尽量正式、得体、简洁。
【我的疑问】(如下,请求专家帮助解答)
我对那些作文的格式不是很理解,具体内容也不知道要怎么做才好